Occasions are a key driver of the home baking category in Ireland* and wouldn't you know it, it's the start of preserving season! What better way to drive incremental sales then to show consumers a fun family activity they can do together at home!
But how do retailers communicate this occasion? Tate & Lyle have a great idea to drive incremental cross category sales. Just partner Tate & Lyle's superior quality Preserving Sugar with some citrus fruits and voila (there's also usage instructions on the pack)!
Grocery Brand Solutions and Tate & Lyle can also provide retailers with some great recipe ideas to give their shoppers even more inspiration from our extensive recipe library at tasteandsmile.com
The full range of Tate & Lyle Fairtrade sugars are available exclusively in Ireland from Grocery Brand Solutions. Just click here to get in contact with us for more about this fantastic range of products.
* Bord Bia Home Baking Report, June 2016
