We have coverage throughout Ireland’s Multiple, Convenience, Wholesale, Foodservice and Independent trade across the island of Ireland.

•Business Planning

•National Account Management

•LTA Negotiation

•Promotional Implementation

•NPD Execution

•Account Development

•Store Order Capture

•Merchandising

•Store Compliance

•Customer Services

•Planogram Implementation

•Marketplace Intelligence

•Category Insights

Our experienced account management team creates specific plans for each customer incorporating category, marketplace and consumer insights to ensure we deliver on jointly agreed targets with our principals.

With our sales force we have ongoing execution ability through a team of 14 account executives and additionally can easily flex to specific requirements such as specialised merchandising support in order to execute activity across all major retail accounts in Ireland.

Aligning our principals international strategy to actionable local market insights allows us to develop exciting shopper and consumer marketing solutions to help our brands stand out from the crowd. 

•Shopper Marketing

•Consumer Marketing

•Consumer Insight Creation

•POS Development

Functional elements such as taste and price are defiantly important and products need to be available where, when and how consumers want them but we also believe that for a brand to grow we need to create awareness and an emotional connection that helps set it a part from its competitors.

We’re passionate about our brands and love seeing them grow. We work with some of Ireland’s leading Creative, Media and Insight agencies who help us to develop bespoke activity that really engages with consumers and shoppers.

Whether a fully integrated campaign or a single touchpoint, we create (or execute) everything from TV to outdoor to digital, in-store sampling to POS units to deliver results for our brands.

Delivering on the basics is important so we have partnered with Ireland’s leading logistics providers to deliver a cost effective, flexible supply chain solution complemented by our back office support team 

•Stock Collection

•Warehousing and Distribution Management

•Co packing

•Demand Planning

•Stock Management

•EDI Ordering and Invoicing

•Manual Order Management

•Customer Invoicing

•Full Stock Ownership

•Credit Insurance

Our domestic supply chain partner Primeline Logistics is one of Irelands leading companies for providing modern and comprehensive supply chain solutions.

Operating a combined 750,000 square feet of hi-bay warehousing in Ireland and the UK with a transport fleet exceeding 200 vehicles, we have the flexibility to cater for all customer requirements including Ambient, Chilled and Bonded capabilities.

In addition to our domestic capabilities we also partner with DFDS Logistics allowing us to provide our Principals various production facilities with an ex works collection solution throughout Europe and the UK.